If your business has come this far without a website, you might be asking yourself: do I need a website for my business? What good is it if my business is already successful without one?
The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits to small businesses, and most of those benefits grow exponentially from year to year, just like the Internet itself.
Not convinced? We’ve rounded up ten of the biggest benefits your small business can get from a simple website.
Ten Reasons You Need A Website For Your Small Business
1. A website makes you look professional
84% of today’s consumers believe a website makes your business more credible than businesses that only have social media profiles. Your website is also the perfect place to show any professional certifications or awards for your business.
Beyond that, having your own website allows you to create a branded email address (for example, firstname.lastname@example.org) that adds a level of professionalism to all your correspondence, especially if you’ve used an address personal email to do business so far.
2. Your website can attract new customers through Google
You might be happy with the size of your business today, but every business experiences turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do that is to make yourself visible on Google.
A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free search engine optimization (SEO) tools that make it easy to optimize your website without any prior training.
3. You can clearly present your products and services
You can show potential clients what they will get when they work with you by displaying high quality photographs on your website. Check out how British restaurant Blackhouse accomplished this on their website:
You can also use your website design, along with the images featured, to give people an idea of what it feels like to walk into your physical location. This works especially well if your brand is closely related to the “feel” of your location, like Canadian restaurant Stormcrow Manor.
Another thing you can do is post important information about your products and services on your website to make sure you get the right customers. For example, if you run a restaurant, you might want to mark all of the items on your menu that are gluten-free so that people with celiac disease or other conditions that make gluten unsafe will know they can eat. in your establishment.
4. You can display your best reviews and testimonials prominently on your website
Posting your top reviews and / or testimonials prominently on your website is a great way to establish social proof. This can take the form of
personal customer testimonials, like this review on the website of the non-profit organization STEAMLabs:
If your business has appeared in popular local newspaper or blog articles, you can feature them as well, as Stormcrow Manor has done below:
Posting your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if the third-party review sites close at some point in the future, you will still have access to your top reviews.
5. A website can encourage customers to contact you
A website is a great place to make your contact information easily accessible to potential customers. You can even post your contact information in a header or footer to appear on every page. Snakes and Lattes, a small chain of board game cafes, placed the phone numbers for their four locations in the footer of their website:
Modern web designers (more on these in a bit) also make it easy to create a contact form, which can protect your business email from spam.
6. You can integrate your website with Google Maps so that people can find you more easily
A website allows you to embed maps directly into your content. Some companies, like STEAMLabs, have a map integrated directly into their home page:
A built-in map makes it easy for people who don’t spend a lot of time in your area to find your business. This is especially great if you are hosting events, as they might attract people who otherwise wouldn’t spend time in the neighborhood where your business is located.
7. Your website establishes your place in the industry
If your competition isn’t online yet, they probably will be soon. Establish yourself as a leader in your field by creating a high quality website first.
If your competition is online, you have another kind of opportunity – you can create a website that is completely different from your competition’s sites, showing potential customers what sets your business apart.
8. A website is no longer intimidating to create and manage
Modern web designers like Squarespace and Wix make it easy for you to create an attractive, mobile-friendly site without any code knowledge. Even WordPress, the most popular way to build a website, has switched to a block editor:
In other words, building a functional and good looking website has never been easier.
9. A website ensures your long-term success
In 2020, nearly 4.54 billion people (59% of the world’s population) use the Internet, and more and more people are going online.
Without a website, your business is invisible to these people. As we move forward into the digital age, your business will become invisible to everyone unless you invest in a website.
So, to stay competitive in this increasingly digital world, your business needs to connect.
10. You can get all of these benefits without spending a fortune
Building a website is not easier than before. it’s also more affordable. If you’re willing to take a simple, non-technical DIY approach, you can build a website for as little as $ 70 a year.
WordPress, which is once again the most popular way to build a website, is 100% free for the basic software. If you add a free WordPress theme like Neve or Hestia and some cheap website hosting, you can get up and running at a very low cost.
So, do I need a website for my business? The final verdict
Hope you now understand that the question is not “do I need a website for my business” but “can I afford not to have a website in the digital age” . And the answer, if you want to continue to thrive for the long haul, is no. A website is one of the best investments a business can make in its future.
If you’re ready to get started with a website for your small business, contact us at Twice Box . Again, WordPress is the most popular way to build a website – it powers over a third of all websites on the internet. It is also affordable and accessible to non-technical users, which is a big reason for its popularity.