Like many small business owners, you may find that your business cannot benefit from a website, or that a website is not within your budget. Or maybe you think that because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your business NEEDS a professional website, no matter the size of your business.
1. A PROFESSIONAL WEBSITE WILL GIVE MORE CREDIBILITY TO YOUR SMALL BUSINESS
Today, more and more consumers are using the Internet to search for the products or services they need. Your small business will gain credibility by having a professional website. Without a website at all, potential customers will go to your competitors who do. If you already own a website but it’s ‘homemade’, having it professionally redesigned will provide your business with a professional online image that will inspire even more confidence in your product or service. For home businesses, this is particularly beneficial because you don’t have a storefront to promote your products or services.
2. A PROFESSIONAL WEBSITE SAVES YOU MONEY
As a small business owner, you probably think that you can’t afford a professional website, but you CANNOT afford it. Although the cost of designing a website varies, once it’s up and running a website for a small business can cost less than ₹ 10.000 per month, especially if you have a CMS and update your website. own web content. If you are a techie and can do your own maintenance, it could cost as little as ₹ 4.000 (for domain name renewal and web hosting). Compared to the cost of newspaper advertising, TV and radio ads, direct mail and print campaigns, when you consider the potential market you can reach with a website,
3. IT WILL ALLOW YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as your brochure or online catalog. It is much easier and faster to update information about your products and services on your website than in print material, making it an effective way to notify your customers of the arrival of new products, upcoming events, special promotions or any new service you now offer. Unlike print ads which quickly become obsolete, your website can provide current information and news.
4. A WEBSITE IS ALWAYS ACCESSIBLE
If you have a website, it’s available 24/7, 365 days a year, which is convenient for customers and prospects. A website allows them to review your products and services when your store or office is closed. With today’s busy lifestyles and the number of people looking online for what they need, this is a huge selling point when making a buying decision.
5. A WEBSITE ALLOWS TO TARGET A LARGER MARKET
Whether you are providing products or services, your website will provide another location to sell them. As a retailer having a website (e-commerce) means that you can sell your products to a larger market, you are not limited to your region. Even if you are offering services, they can be made available worldwide by having a website. If you think you can’t sell your products or services online, remember that even clothes, shoes, cars, and homes are sold online!
6. HE PROVIDES A MEDIA ON WHICH TO PRESENT YOUR WORK
Regardless of your type of business, a website is a great place to showcase your work. By including a portfolio or image gallery, along with testimonials about your work, you can demonstrate what makes your business unique. Not only that, but you can update your portfolio a lot cheaper than a printed brochure.
7. A WEBSITE SAVES YOU TIME
Providing information to your customers takes time, whether over the phone, face to face, in a brochure, or in emails. With an online brochure, catalog or magazine, you can provide a lot of information about your products and services. Once your website is up and running, it’s available to your customers indefinitely, saving you a lot of time. And what is time? Time is money!
8. A WEBSITE CAN IMPROVE CUSTOMER SERVICE
Maybe you sell environmentally friendly products and want to share advice on how to recycle, or maybe you are an accountant and want to advise your customers on how to simplify their recycling practices. accounting. By including an FAQ page, adding articles, or uploading newsletters to answer any questions your customers have, you can keep them up to date. What better way to provide them with value added service than by sharing information on your website.
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